When owning a business it is important to take advantage of the tools you have access to. The internet has afforded many opportunities that were not readily available to everyone previously. Below you will find tips that I believe can help any company increase their online presence and attract consumers through their website. After a visit to the website, consumers should be persuaded to become a customer.
Facebook is a necessity for any company right now. Facebook has over 1.86 Billion monthly active users. Facebook also offers strategic and targeted marketing that allows you to be right where your customers are. Creating a Facebook Page for your company is also beneficial because it makes the company website easily accessible.
Twitter is growing necessity in the world of customer relations. Twitter allows your customers to have a voice, and provide useful feedback. Twitter can help you connect with your customers on a personal basis and helps fix any problems, or just answer simple questions they may have. Companies also can pay for advertisements that can boost posts and help market their business.
I believe that blogging can help with a few things. 1. Blogging can help boost your SEO (Search Engine Optimization) which means that it can boost your relevance on google searches. 2. Blogging can increase traffic to your site and familiarize your customers to the company. 3. Having content can humanize your company and give you a voice.
Instagram can give your customers a look into your world. You can show them the world as you see it. Instagram currently has about 600 million Monthly active users and is owned by Facebook, so a lot of the marketing goes hand and hand with Facebook.
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The game of football to many may look like a bunch of overgrown men running around in pads just trying to score a touch downtown but to me this game is life. Since I could remember as a kid I’ve always wanted to play football. I used to sit in my living room and watch the Redskins and the University of Maryland play any chance I got. My dad and uncles used to take me to Redskins park during training camp so I could see them practice. I remember watching Darrell Green run around thinking he was insanely fast. I grew up for a while idolizing LaVar Arrington for his play on the football field. I thought he was awesome and used to wear his jersey around everywhere.
While the game has not always been good to me it has taught me more than anyone will ever know. Football is the ultimate team sport but it teaches you more about individuals than you would think. Trust in football is the #1 if you can’t trust the man next to you to do what he is supposed to do on every play how are you to trust him in life and vice versa. Much of my success in business I could have never achieved without the lessons I have learned from the game because football brings together individuals from different walks of life together to accomplish one goal and business is the same way.
Football has also blessed me with putting several male figures in my life that have pushed man to become a better man. While my father was a great role model growing up, my coaches gave him great support. Enforcing what he was saying at home. My coaches growing up like Coach Ward, Kelly, Patterson and Gillespie to name a few all made sure I was always pushed.
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Being an Entrepreneur is one of the greatest decisions I have made in my life but always one of the most difficult. Everyone day I get up at the crack of dawn to nurture my business to make it grow. Most people don’t see the work that being an entrepreneur takes except fellow entrepreneurs. The late night and the struggles are yours because they are a small step on the way to your journey. Your dreams are your and you must remember that. Below you will find my tips from one entrepreneur to another.
Understand that your dreams are yours and no ones else
When I developed my business I quickly realized that no one is ever going to work as hard as I am to make my dreams work. The late nights staring at screens and the constant early morning are not for everyone.
Love What You do
There will be A LOT of long nights. Make sure you are doing something that interest you. Not just in the present but you will know in the future too. The second you stop loving what you are doing is the second your business begins to fail. That passion is often what drives people to your business. Customers feel that passion and connect with it.
Listen To Your Custumers
Always take some time out of your week to listen to your custumers and connect with them. I say this because companies are often looked at as the villian and when you reach out and listen to the concerns of your custumers this humanizes you and begin to form a bond between the company and custumer. People like to buy things or work with companies they have a personal connection with.
You Are The People You Hire
The people you hire are a reflection of you in all facets of their life. If they do not carry themselves well if can affect the business. Having good people is essential so taking the hiring process seriously is vital.
These tips I have come up with are things I believe have been essential to my success in business and I hope they can do the same for you. I leave you with this, find employees you can trust. The last thing you want to do is micromanage your people. When employees have the freedom to do what they need to do they often feel connected to the company and want to work harder. This is what all business owners should strive for. If may not be that employees dream but they can certainly help you get to your dream faster.
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A lot of people think that starting a business is hard but this in fact is the easy part. When starting a new business it is important to have a solid foundation from the start because that will allow you to thrive and succeed well past the immediate future. A successful business is never made overnight but is a long journey.
- Brain storm
When brainstorming, take your time. Make sure you find something that is compelling and fills a market need. But as an entrepreneur, find something that interests you makes you excited to get up everyday. If not, you will burn out. Businesses are like babies in the beginning- you have to nurture it and give it the attention it requires.
- Build a business plan
Business plans are a dying step to this process but is still very important. A Business plan provides you with a clear and concise path for your business to move forward. As you start your business, you will find yourself referring back to this document more than you think making tweaks.
- Develop Business Name
Pick something that your customers will appeal to. Remember this name is not for you but for your customers. Having a product matters more than having a service based company.
Make sure you have all of the filings you need with the government. This is extremely important. You want to make sure you are not violating any trademarks. Make sure you have all of your tax info squared away. If not this could cause a lot of issues.
- Get finances in order
The financial foundation of a company is KEY. Businesses need to have a solid foundation from the start. Also, make sure you have a back up fund for things that may arise throughout the process of starting a new business.
Marketing your new business can be difficult but using social media outlets for targeted marketing like Facebook, Twitter and Instagram is vital. Also creating content such as a blog can help boost your SEO allowing customers to find you easier. As your business grows, social media will help you listen to your customers and have a dialogue.
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In life having good mentors can provide you with an incredible amount of guidance and perspective that you would have never had before. I have been fortunate enough in my life to have several individuals that have helped to develop me into the man I am today. From my dad, Gregg Colvin, Jon Klein, or Monroe Gorden they have all played a direct part in the man I have become. I have also been blessed to have a great stable of coaches to this day who during my childhood and teen years made sure that I never went down the wrong path. My mentors have opened so many doors for me and push me everyday to raise the bar for my success. While they are all leaders in their industry they continue to help me network and make my own path.
In my opinion Mentors should be someone you look up to and value their input. But this should also be someone who you can take honest and constructive criticism from and respect their thoughts. Unfortunately in the millennial generation many of us cannot take hard criticism and grow from it. What I always suggest is to never have a mentor who will hold your hand. A mentor should let you fail from time to time and help build you up to be stronger.
Having a mentor in business is a valuable asset. I say this because we all need someone to help us make it. As much as we all like to take credit and say we do it all by ourselves this could be furthest from the truth if you are honest with yourself. Mentors open doors and can help eliminate the noise. Having someone who you can call that has been in your shoes is powerful.
In life one of the worse things you can do is settle. Settling in life is the same thing as accepting mediocrity. In most cases success comes down to do you respect yourself enough to keep pushing on. In business settling could be the end of your business. Someone always wants to be top of the food chain. For example lets look at Alabama’s football team. Year in and year out they continue to win national championships. This is because they do not settle. They continue to push the bar. If you believe that if you take the foot off the gas now and your company with continue on path it is on you are incredibly mistaken.
In American society the harsh reality is that we live in a constant state of competition with our peers. Success in this country is based on your successes against someones else. From the time we are born until we die we are bred by our parents and society to what success really means and if you fall short of that you are not good enough.
Companies like Tesla and its CEO Elon Musk is the are the perfect example of not settling. Elon Musk continues everyday to push the envelope. Tesla has created a niche in the market after noticing a need for a high performance electric car. Tesla has put the whole automobile industry on notice in their quest to disrupt the market.
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Do you underestimate the power of failure? The power of failing is incredible. I say this because behind every failure there is a lesson to be learned. If you learn that lesson and make sure that mistake never repeats itself that failure was well worth it. Anyone that you see in the media or admire I am sure has failed many times before they got to where they are. Take Michael Jordan for an example. He is arguably the greatest player to ever play the game of basketball but even he was cut from his from his high school basketball team. He turned that failure into an unmatched drive to compete and succeed on the court.
The lessons we learn from our failures are unmatched. Football has taught me this more than anything else. Football ultimate team sport but if any of the 11 individuals on the offense or defense does not do their job on a given play the whole play is in jeopardy. This is because everyone counts on each other. But if you fail at your job it’s not just your fault everyone shares in the failure. But that feeling of guilt will force you to fix your mistakes because you never want that on you.
Not only does failure make you grow as an individual it also can inspire and humble others. A sense of failure creates a sense of an even playing field that allows you to start a new and grow into what you want to be. An example of this would be AA meetings. The support group is successful because of individuals who have overcome their additions. This allows new comers to have a sanctuary and have hope. Though their past failures have landed them in AA, AA has allowed for them to grow stronger and face the world.
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