One Step At A Time

I would like to thank the University of Nevada Family Medicine Department for inviting me to have a conversation about diversity and inclusion this week. Being able to speak to such an influential group of individuals on a topic both important to myself and the state of our University was a welcomed experience.

More so, I would like to thank the department in doing their part to increase diversity and inclusion on this college campus. Thank you for seeing that, as a community, we still have a long way to go to be truly inclusive. Being open to these discussions is the first step to making that goal a reality.

I would like to personally recognize Daniel R. Spogen M.D., Christie Gilbreath, and Barbara Kohlenberg Ph. D. for the opportunity to speak to the department. This opportunity meant so much to me and I know it is only the beginning of something very important.

Public Statement In Regards To UNR Police Stop

My name is Kevin McReynolds and I am an MBA student at the University of Nevada Reno. I am a small business owner. I am a student-athlete, a son, an avid weight lifter, and a mentor. I am also a 6’4”, 330 pound black man. At 1 a.m. on Sunday, September 24, I was reminded of the order in which my community sees me by Officer Adam Wilson who at a routine traffic stop laughingly told me “I’m just going to shoot him if this goes sideways because fuck that.” On the campus that I call home, my life was threatened by a police officer for being too big and too black. But I know I’m not alone. Evidenced by the university’s tepid response to my incident as well as many other similar incidences, I feel there is a systemic racial inclusivity problem at UNR. I believe my experience shows that UNR is more concerned with the appearance of diversity than actually assuring the safety of minority students on campus.

I first reported the incident at 3 a.m. Sunday when I returned home for the evening. Later Sunday morning, my report was forwarded to Patricia Richard who is Chief Diversity Officer and was told that  Equal Opportunity and Title IX Director Denise Cordova would reach out to me. When I did not hear back from her by Monday morning, I decided to be proactive and called Ms. Cordova’s office at 9:48 a.m. I was rebuffed by an assistant who promised I’d receive a call later that day, a call I never received. I then went to the police station to report the incident. The assistant requested I leave the station, stated that no superior could meet with me, and that I could find a form online. Frustrated and disappointed, I resorted to calling the UNR police on duty phone and requested to speak with Commander Garcia or Assistant Commander Renwick whom I knew through my time on the UNR Football team. Assistant Commander Renwick called me back shortly after and out of courtesy, he scheduled a meeting with me for 9 a.m. Tuesday, Sept. 26, a meeting where we learned the detail that changed everything: there was a dash-cam video.

By noon Tuesday my phone was ringing off the hook. I received carefully worded calls from Chief Diversity Officer Patricia Richard, Title IX Coordinator Denise Cordova, and even President Marc Johnson. While I appreciated their kind words, their calls felt like carefully choreographed damage control. Each call danced further and further from the unavoidable fact that a white police officer threatened the life of an unarmed black student. Each assured me that the language was incongruent with university values, but during the past year, I watched a Charlottesville white supremacist welcomed back to campus and saw swastikas painted in an art building. I believe that my incident was downplayed then treated as an inappropriate apparition because kind words are easier than the hard questions and hard choices the UNR administration needs to make.

I brought these concerns to President Johnson in a series of letters that spoke to my fears as a minority student and how I hoped to play a positive role in the campus community moving forward. He offered a number of campus and faculty diversity initiatives as evidence of the university’s commitment to diversity. But having a diverse campus does not mean having a safe campus. More minorities on campus can’t change the fact that the last black UNR police officer retired two years ago. More black and brown professors won’t make a Jewish student unsee swastikas. Campus safe spaces don’t protect you from attending class with a potentially violent white supremacist. What will it take for UNR to turn its politically correct rhetoric into action? Why won’t the university do more to ensure minority students feel safe on campus? Are minority students a priority at all?

It has now been a month since the incident and Officer Wilson remains on paid leave. And with a slew of empty apologies in hand, I’m expected to return to campus like everything is normal. Is it?

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Why Brands Aren’t Successful On Social Media

Media Brands struggle to find their voice on social media. But often times brands fail because they try to imitate another companies voice without establishing their own. Companies must understand that social media is a tool and if used correctly can open many doors.

Reasons Why Brands Aren’t Successful On Social

  1. Lack Of Creativity

Creativity is important because this is what sets you apart from other companies. Consumers are incredibly intelligent and can tell when you are being generic. But if you have great social media people consumers can tell. With social media you must constantly create things that attract and keep the attention of your consumers.

2. Do Not Listen To Their Customers

A big part of social media is listening to your customers. If your customers don’t like something they will tell you. But what is most important about this is listening to them.

3. Don’t Understand That Social Media Is More Than Marketing

Like in #2 social media has opened the door like nothing before. Companies can listen to their customers and fix thins before they become a problem. This is the biggest thing. If you are constantly listening to your customers you know how they feel and what needs to change. Customer service is huge and need to be the focus point of every business. Putting fires out before they start is  one of the biggest reasons for social media.

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My Life As A 24 Year Old Entrepreneur

Everyday I wake up I have an objective to succeed. I wake up at 5am and this allows me to accomplish more and have more time to spend on task. First I head to the gym at 6am and workout till 7:30am. Working out helps relieve stress in a positive way. Then after working out I begin to work on the about 50 emails from clients, sponsors and employees. I always aim to answer all my emails within 24 hours.

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What many don’t know is that being an entrepreneur often leaves you with many added issues that need your attention of a daily base. First and foremost I am responsible for my employees. I most make sure they are always taken care of and have the tools they need to do their jobs daily. Then I most make sure my clients are always taken care of. I spend most of my time throughout my time checking in on clients and making sure they are happy with out services and seeing if anything they need from us to make their experience better.

While being an entrepreneur is not easy and is filled with tons of downfalls, it fills me with a sense of purpose knowing that I am fulfilling my clients vision’s. If anyone tells you that being an entrepreneur is easy they are clearly lying to you or have truly never been an entreprenuer. My successes and failures are mine and I own that. My best ideas often come from failures but thats okay because I know  Being an entrepreneur is one of the greatest things but one of the most demands.

Follow me on Twitter @LifeofKM

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5 Reasons Why Any Business Needs Effective Communication To Succeed

Many businesses struggle to communicate effectively through their command structure.

1. Everyone Understand What Is Expected

When all employees of an oganization understand what is important they can do their jobs more effienent. Communication allows for managers to effectively manage and enforce company policies.

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When oganzations have internal transparency with employees this allows for a culture in which communication flows. When their is internal transparency, external transparency is more likely. When companies have external transparency the public begins to have trust in the brand the company is building.


3. Builds and Maintains Relationships

Relationships are built on communication. Communication helps form bonds between managers and employees. These bonds allow for everyone to trust eachother. When employees feel trusted that can go a long way for culture of the company.

4.Contributes to Company Growth

Communication can increase company productivity. On the other hand many companies fail or operate with terrible issues because they do not have open lines of communication. Having communication also avoids unnnesscery delays.

5. Ideas and Innovation

Having open lines of communication between employees and managers can lead the way for ideas and innovation. When employees understand what it important to the company they can focus on finding ways to improve overall efficiency and coming up with ways, as well as things that can help the company grow. When employees know that their opinions are valued they are more likely to share thoughts and ideas.

Follow me on Twitter @LifeofKM

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5 Reasons Why Politics Don’t Belong In Business

In America politics is something that we are all extremely passionate about. But those passions need to stay far away from the work place. The work place is just that the work place. Bringing political views to the office can disrupt company culture in the worst way. Below you will find my 5 reason why.

1. You could get fired

Politics are things we are all very passionate about but the idea of free speech does not work the same way when you are working somewhere. Many companies choose not to take political stances because it can alienate customers. Also a lot of companies have policies about discussing political views in the office.

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2. Makes workers feel isolated or bullied.

While a lot of people in your office could have the same poltical opinions as you chance are not everyone. The people that dont feel the same as you probably will begin to distance themselves from everyone else and feel bullied. There could also be an issue with your manager because they coud share completely different views.

3.  Its your private feelings

Politics create conflicts and are your personal thoughts and beliefs. In the work place politics can only hurt you and their isnt much upside.

4. Hurts productivity

Politics is such a polarizing topic that many people can sometimes choose to cut people off or not talk to people for an extended period of time. This is can hurt company productivity. If employees are not talking to one another efficency is hurt which cost the company time and money.

5. Can kill company culture.

While all the things above flow into company culure, politics is something that threatens companies at its core. Everyone has such a different opinion.

Follow me on Twitter @LifeofKM

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5 Major Mistakes United Airlines Made Handling The Passenger Mistreatment Incident

As we all have heard at this point, United airlines has had the worst PR incidents of any company so far in 2017. The incident was terrible but the actions by United Airlines after the fact were unbelievable and almost laughable. United’s CEO Oscar Munoz was at the head of this controversy. Below you will find my 5 Major Mistakes that United made.

  1. Chose Policy Over Principle

The day United made the decision to remove the passenger from the flight they picked company policy over principles. They picked their employees over the customer. The first rule in business is the custumer comes first. If they needed that seat that bad they could have easily raised the price that they were offering customers to give up their seat rather than drag this man off the plane. Another option would have been to find another flight for that crew that needed to get on. They could have paid this man any amount of money to get off the plane and it still would have been better than the millions of dollars United has lost because of this. United’s reputation is damaged and only time will tell if they will be able to rebound.

2. Failed to admit wrong from the beginning

When CEO Oscar Munoz came out and made a statement, he completely got it wrong. He took his employees side in the incident. At this point this was already a national news story. When it did this he added fuel to the fire and this has come back to haunt him. In the time that this incident happened Oscar has gone from in line to become Chairmen of the Board to trying to keep his own job.

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3. Overbooking practices should be eliminated

Even after this incident United continues to use the overlooking policy. While they have changed it I believe they still need to dismantle it.

4. Apologize

Apologizing can go a long well. Has CEO Oscar Munoz apologized to David Dao first day after this incident he would have poured water on the water and this would have never blown up.

5. Failed to Learn

After this incident United has had two other incident 1 invovling a scopion falling from the over head and a soon to be married couple being removed from the flight. In both public statements United continues to blame the custumers rather than just saying the situation is being handled.


Follow me on Twitter @LifeofKM

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