When owning a business it is important to take advantage of the tools you have access to. The internet has afforded many opportunities that were not readily available to everyone previously. Below you will find tips that I believe can help any company increase their online presence and attract consumers through their website. After a visit to the website, consumers should be persuaded to become a customer.

  1. Facebook

Facebook is a necessity for any company right now. Facebook has over 1.86 Billion monthly active users. Facebook also offers strategic and targeted marketing that allows you to be right where your customers are. Creating a Facebook Page for your company is also beneficial because it makes the company website easily accessible.

  1. Twitter

Twitter is growing necessity in the world of customer relations. Twitter allows your customers to have a voice, and provide useful feedback. Twitter can help you connect with your customers on a personal basis and helps fix any problems, or just answer simple questions they may have. Companies also can pay for advertisements that can boost posts and help market their business.

  1. Blogs

I believe that blogging can help with a few things. 1. Blogging can help boost your SEO (Search Engine Optimization) which means that it can boost your relevance on google searches. 2. Blogging can increase traffic to your site and familiarize your customers to the company. 3. Having content can humanize your company and give you a voice.

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  1. Instagram

Instagram can give your customers a look into your world. You can show them the world as you see it. Instagram currently has about 600 million Monthly active users and is owned by Facebook, so a lot of the marketing goes hand and hand with Facebook.

Follow me on Twitter @LifeofKM

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